£500KGMV in the first 100 days
TikTok Shop
Launch TikTok Shop in new markets without building local seller infrastructure first.
ExpandNow provides the legal, tax, payment, payout and operational infrastructure global brands need to launch TikTok Shop in 15 markets across the UK, EU and US.
The channel problem
Why TikTok Shop becomes an infrastructure problem.
A successful content strategy does not remove local seller, banking, tax and compliance requirements.
Selling locally on TikTok Shop on your own usually means a registered company in each market, a local bank account, VAT registration and filings, and sometimes a local director. Setting that up typically takes 6 to 12 months.
Brands often prove TikTok demand in one market and then discover that the next market requires a different seller setup, local registrations and operating responsibilities.
ExpandNow packages that infrastructure behind a single commercial relationship.
What ExpandNow covers for TikTok Shop.
The seller, tax and financial infrastructure behind each supported market, in one relationship.
- Merchant of Record (local seller)Included
- Sales tax and VATIncluded
- Seller onboardingIncluded
- Financial management and payoutsIncluded
- Importer of Record supportWhere needed
Your team keeps the shopProducts, listings, pricing, promotions and content stay under your control.
From 2.5% of GMV. No setup fees, and rates decrease as your GMV grows. See pricing →
Launch timeline
Live in about two weeks.
A typical launch, depending on your market, product category and readiness.
- 1Together
Onboard
Share your brand, products, target market and current setup. We confirm category fit and what the market requires.
- 2ExpandNow
Register and provision
ExpandNow sets up the local seller structure, registers the shop and provisions access for your team and agency partners.
- 3You
Go live
You list products and run promotions and content. ExpandNow operates as the legal seller behind every order.
Operating split
Keep control of the shop.
The TikTok Shop model keeps your brand in control of products, listings, pricing, promotions and content while ExpandNow operates in the background as the legal seller.
Your team
- Products and listings
- Pricing and promotions
- Creators, content and affiliates
- Commercial strategy
- Seller Center administration
- Customer service
- Logistics and fulfillment (by your own partners, FBT or ExpandNow Supply Chain)
ExpandNow
- Merchant of Record / Seller of Record
- Tax and VAT
- Payments and payouts
- Seller onboarding support
- Compliance and financial operations
- Self-invoicing and reporting
- Category compliance checks
Customer results
Meroda: the model in practice.
See how Meroda launched TikTok Shop UK without its own local entity.
We were live in weeks, fully compliant from day one, and able to focus entirely on creators and performance. ExpandNow’s platform gave us the tools to scale quickly and become one of the fastest-growing beauty brands on TikTok Shop UK.
Beyond TikTok Shop
TikTok Shop is where it starts.
What TikTok Shop asks for, a local seller and stock held inside the market, is what every other channel needs too. Land stock once for TikTok Shop, and the same local setup sells through your own site, ExpandNow Commerce and marketplaces.
What goes in
Channel
- TikTok ShopWhere you start
- Your D2C or B2B site
- ExpandNow Commerce
- MarketplacesBack Market, Refurbed, Kaufland and more
Geography
United Kingdom
European Union
United States
ExpandNowAlready local in the UK, EU and US- Local entity
- VAT & sales tax
- Payments
- Settlement
- Import, compliance, fulfillment and returns: ours or yours
What comes out
- One seller of record per market
- One reconciliation across channels and markets
- Monthly, weekly or daily payouts
- One P&L
Channel and market availability is confirmed during scoping.
Growth partners
Infrastructure gets you live. Growth partners help you win.
Performing in a new market takes more than a compliant shop. It takes store management, creators, content and local know-how. ExpandNow connects you with carefully selected TikTok Shop specialists across the UK, EU and US, so your team gets the right support at every stage without giving up control of your shop.
Store management
Teams that run day-to-day shop operations in Seller Center.
TikTok Shop agencies
Channel strategy and campaigns built for how TikTok Shop sells.
Affiliates and creators
Find, recruit and manage the creators who sell your products.
Live shopping
Plan and host live sessions that turn viewers into buyers.
Content production
Short-form video made for each market’s audience.
Category and trade insights
See what sells in your category, market by market.
- Scale services up or down as you grow
- Work with local market expertise
- No dependency on a single provider
Tell us where you want to grow, and we’ll introduce the right partners. Meet our partners →
FAQ
Common TikTok Shop questions.
Understand the local entity requirements, launch timing and control of your shop.
Do we need our own local entity?
ExpandNow helps international brands sell through TikTok Shop without building a separate local seller entity in each supported market.
How fast can a launch happen?
Launches can take around two weeks. Your timeline depends on your brand, product category, target market and readiness.
Who controls the TikTok Shop?
Your brand retains administrative control over products, listings, pricing, promotions and content while ExpandNow operates as the legal seller in the background.
What does the fee cover?
It covers your Merchant of Record infrastructure: shop setup, compliance, VAT and tax handling, self-invoicing, automatic payouts and access to our real-time reporting dashboard. It does not cover TikTok’s own platform fees (commissions, promotions, FBT costs), which are deducted by TikTok before we settle to you, but all of these are visible in your reporting dashboard.
Do I need a trademark?
Yes. TikTok requires a trademark registration document to approve a new store. You need a registered trademark in the relevant market (UK, EU or US), or an internationally recognized registration. Please provide this during onboarding to avoid delays.
Do I need to send invoices?
No. ExpandNow self-invoices on your behalf. For stock we purchase from you, we generate the invoice automatically. If you need to record this in your own finance system, download the invoice summary from your reporting dashboard and upload it; no manual invoice creation is required on your side.
When do I get paid?
Payouts are automatic. Every brand starts on monthly payouts, on the 15th for the previous month’s settled activity. Once normal trading patterns are established, you can request weekly or daily payouts, each paid 7 days after settlement.
Can I use FBT?
Yes. ExpandNow holds the VAT registrations required to enable Fulfilled by TikTok in Germany and Spain, and they are already linked to your store. In most cases you do not need your own EU VAT number to use FBT.
We sell in several markets. How does that work?
ExpandNow is built for multi-market operations. All your TikTok Shop markets consolidate into a single reporting view and a single payout flow. You do not manage separate reconciliations or invoicing per market; it all runs through one unified setup.
How much does it cost?
2.5% of GMV, with no setup fees, no monthly retainers and no fixed costs. As your GMV grows, the fee decreases through tiered rates. TikTok’s own platform fees are separate and deducted by TikTok before settlement.
Start with the market
Take the next TikTok Shop market live.
Tell us where you sell today and where you want to launch next.