Act as Merchant of Record
ExpandNow became the legal and financial layer behind TikTok Shop UK.
Customer story · TikTok Shop UK
Meroda went from no UK seller entity to £500K GMV on TikTok Shop.
Meroda launched TikTok Shop UK without a UK entity or bank account, with ExpandNow as Merchant of Record handling the back-office seller infrastructure.
Meroda
The challenge.
TikTok Shop demand did not remove local seller requirements.
Meroda needed a compliant UK seller setup, VAT handling, payments, settlements and marketplace onboarding without spending months building local infrastructure.
Implementation
What ExpandNow changed.
Handle UK VAT
ExpandNow handled VAT calculation, invoicing, filing and remittance.
Open and provision the shop
ExpandNow registered and opened the TikTok Shop and provisioned access to Meroda and agency partners.
Keep the brand in control
Meroda retained ownership of products, brand and commercial strategy.
Outcome
The result.
£500KGMV in the first 100 days.
No UK entityNo UK company needed on Meroda’s side.
No UK bank accountNot needed for the UK launch.
WeeksFrom onboarding to a live TikTok Shop.
Takeaway
Why this matters.
Meroda kept control of its brand and commercial strategy while ExpandNow provided the local seller and financial infrastructure.
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