Keep the existing commerce stack
ExpandNow worked with the BigCommerce environment rather than forcing a full platform replacement.
Customer story · European D2C
Nextbase launched direct-to-consumer Europe without rebuilding its commerce stack.
Nextbase wanted to sell D2C in Europe, avoid a long entity build and keep its existing BigCommerce store and checkout system.
Nextbase
The challenge.
The market opportunity was clear. The local operating stack was the blocker.
Nextbase had relied on distributors in the EU. Building its own European operations was expected to take more than six months and require meaningful upfront investment, while replacing BigCommerce would have added unnecessary technology work.
Implementation
What ExpandNow changed.
Become Merchant of Record
ExpandNow took on taxes, compliance, fraud prevention and the legal transaction responsibilities behind the sale.
Configure and launch
The platform was configured in one day, and Nextbase was live by the end of the week.
Outcome
The result.
1 weekFrom implementation to live selling.
BigCommerce keptNo storefront rebuild required.
Merchant of RecordExpandNow took on tax, compliance and fraud responsibilities.
EU D2CShift from distributor dependence to direct selling.
Takeaway
Why this matters.
Nextbase entered a new market while keeping its existing commerce platform.
Start with the market
Have a similar operating constraint?
Tell us the market, channel and stack. We’ll map the fastest path to an operational model.