Behind the Scenes: How Smart Brands Build Their Global Payment Stack
A strategic conversation with Adyen and ExpandNow
Why do some brands scale globally while others stall?
Some brands scale to 10+ countries with lean teams. Others stall at three, buried in compliance chaos and hidden costs. In 30 minutes, we’ll show you what separates efficient growth from expensive struggle, and how to fix your setup before problems compound.
You’ll walk away with:
✅ The 3 critical payment mistakes that derail global expansion ✅ What’s actually working (and quietly failing) in different brand scenarios ✅ One action to take this quarter to de-risk your international growth
Session details:
📅 Date: November 5th, 2025
⏰ Time: 4:30PM UK / 11:30AM New York
⏳ Duration: 30 min
The Experts
Matthew Fanelli
Global Strategy – Platforms, Adyen
Dan Breuer
CCO, ExpandNow
Got Questions About Going Global with Shopware?
Reach out, we’re here to answer all your questions and help you scale faster.