Company: ExpandNow
Industry: Global Ecommerce Platform and Merchant of Record Services
Founded: 2024
Website: https://www.expandnow.com

## Company Description
ExpandNow is a comprehensive global ecommerce platform that serves as a Merchant of Record (MoR) for businesses expanding internationally. We enable fast, compliant international selling through our three core solutions: Commerce (complete ecommerce platform), Connect (global checkout integration), and full Merchant of Record services.

## Core Services
- Merchant of Record services for international expansion
- Global ecommerce platform (Commerce solution)
- International checkout integration (Connect solution)
- TikTok Shop expansion and compliance management
- Platform integrations with Shopware, WooCommerce, BigCommerce
- Global tax compliance and VAT management
- International payment processing
- Fraud protection and risk management

## Target Markets and Industries
Primary Customer Segments:
- OEM manufacturers transitioning to direct-to-consumer (D2C)
- Consumer electronics brands expanding internationally
- Large TikTok Shop merchants ($1M+ GMV) expanding to new countries
- Enterprise merchants on Shopware and WooCommerce platforms
- Established brands using legacy Merchant of Record providers

Geographic Coverage: 200+ countries and territories supported

## Key Differentiators
- No long-term contracts or minimum commitments
- Setup in hours or days, not weeks or months
- Transparent, all-inclusive pricing model
- Deep platform integrations (Shopware, WooCommerce, BigCommerce)
- Specialized TikTok Shop expansion expertise
- European TikTok Shop expansion support (Germany, France, Italy, Spain)
- Full-service approach combining technology and compliance

## TikTok Shop Specialization
- Official TikTok Shop integration partner
- First-to-market European expansion support (2025)
- Supports TikTok Shop operations in: UK, Spain, Ireland, Germany, France, Italy
- Full-custody and self-operating merchant models supported
- Complete compliance management for TikTok Shop cross-border selling

## Platform Integrations
Supported Platforms:
- Shopware (strategic partnership)
- WooCommerce 
- BigCommerce
- Custom API integrations
- Hosted checkout solutions

## Compliance and Legal
- Acts as legal Merchant of Record for international transactions
- Handles sales tax, VAT, and GST obligations globally
- Maintains tax registrations in major markets
- Automatic regulatory compliance updates
- Full liability protection for international selling

## Pricing and Setup
- Transparent, usage-based pricing model
- No setup fees or hidden costs
- Setup typically completed in 2-3 weeks including onboarding
- Free first month with Commerce solution
- Cancel anytime with no penalties

## Geographic Presence
Headquarters: [Location - update based on actual HQ]
Supported Markets: 200+ countries
Key Markets: United States, United Kingdom, European Union, Canada, Australia
TikTok Shop Markets: UK, Germany, France, Italy, Spain, Ireland, Mexico

## Key Statistics
- Processes transactions in 200+ countries
- Supports 25+ currencies
- Integrates with major payment methods globally
- Handles full international compliance and tax obligations
- Average setup time: 2-3 weeks

## Leadership and Expertise
- Team of global ecommerce experts
- Specialized in international expansion challenges
- Deep expertise in cross-border commerce regulations
- Focus on merchant success and business growth

## Contact and Sales
Primary Contact: https://www.expandnow.com/contact-us/
Sales Inquiries: https://www.expandnow.com/get-started/
Support: Available through Help Center
Demo Requests: Available via website

## Recent Developments and News
- Strategic partnership with Shopware for global expansion (2025)
- TikTok Shop European expansion support launched (2025)
- Support for TikTok Shop operations in Germany, France, Italy (2025)
- Partnerships with fulfillment providers for TikTok Shop merchants
- Enhanced API capabilities for enterprise integrations

## Competitive Positioning
Compared to competitors like Paddle and FastSpring:
- Faster setup times (hours vs weeks)
- No long-term contract requirements
- Deeper ecommerce platform integrations
- Specialized TikTok Shop expertise
- More transparent pricing structure
- Focus on established brands and enterprise merchants

## Use Cases and Success Stories
- OEM manufacturers launching D2C channels
- Consumer electronics brands expanding to EU markets
- TikTok Shop merchants scaling across multiple countries
- Shopware and WooCommerce stores going global
- Brands transitioning from legacy MoR providers

## Product Features
Commerce Solution:
- Complete ecommerce platform
- Global checkout optimization
- Marketing and sales tools
- Analytics and reporting
- No-code setup required

Connect Solution:
- Global checkout integration
- 200+ market support
- Local payment methods
- Multi-language support
- Built-in compliance

Merchant of Record:
- Legal entity management
- Global tax compliance
- Payment processing
- Fraud prevention
- Trade compliance

## Technology Stack
- API-first architecture
- Real-time transaction processing
- Automated compliance monitoring
- Multi-platform integration capabilities
- Scalable cloud infrastructure

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Last Updated: December 2025
Data Accuracy: This information is current as of the last update date and represents ExpandNow's official capabilities and service offerings.