Local seller model
ExpandNow acts as Merchant of Record or Seller of Record, so you do not build the local seller stack yourself.
Sell in the European Union
Enter the EU without turning every country into a new infrastructure project.
ExpandNow provides the local seller, payment, VAT and compliance operating layer behind supported EU commerce.
Operating layer
The infrastructure behind your EU sales.
Local selling, payments, tax and compliance in one relationship.
Payments
Accept the payment methods local shoppers expect, processed within the ExpandNow relationship.
Tax
ExpandNow calculates, collects, files and remits applicable VAT within the Merchant of Record model.
Compliance
ExpandNow supports the commerce, seller and transaction compliance requirements of the operating model.
Control
Keep your customer strategy.
The local infrastructure changes; your brand strategy does not.
Your brand keeps
- Products and merchandising
- Brand and marketing
- Customer acquisition
- Pricing strategy
- Your existing commerce stack where desired
ExpandNow operates
- Local seller responsibilities
- Payment processing
- Tax lifecycle
- Fraud and transaction risk
- Settlement and reporting
FAQ
Questions about selling in the European Union.
Explore the seller structure, tax responsibilities and fit with your commerce stack.
Do we need our own EU entity?
Not for supported transactions. Your brand sells through ExpandNow’s Merchant of Record and seller infrastructure instead of building its own EU seller entity.
Who handles VAT?
ExpandNow calculates, collects, files and remits applicable VAT within its Merchant of Record services.
Can we keep our existing ecommerce platform?
Yes. Connect works with existing ecommerce setups, including platforms such as BigCommerce.
Can this support TikTok Shop in Europe?
Yes. ExpandNow supports TikTok Shop launches in the EU, acting as the local seller and operating layer for the channel, as it does in the UK and US.
Start with the market
Make the European Union operational.
Tell us how you sell today and what you want to launch. We’ll map the market-entry model with your team.