Local seller model
ExpandNow acts as Merchant of Record or Seller of Record, so you do not build the local seller stack yourself.
Sell in the United Kingdom
Sell in the UK without first building your own UK seller stack.
ExpandNow can provide the Merchant of Record, payment, VAT, compliance and payout infrastructure behind supported UK commerce.
Operating layer
The infrastructure behind your UK sales.
Local selling, payments, tax and compliance in one relationship.
Payments
Accept the payment methods local shoppers expect, processed within the ExpandNow relationship.
Tax
ExpandNow calculates, invoices, files and remits applicable UK VAT within the Merchant of Record model.
Compliance
ExpandNow supports the commerce, seller and transaction compliance requirements of the operating model.
Control
Keep your customer strategy.
The local infrastructure changes; your brand strategy does not.
Your brand keeps
- Products and merchandising
- Brand and marketing
- Customer acquisition
- Pricing strategy
- Your existing commerce stack where desired
ExpandNow operates
- Local seller responsibilities
- Payment processing
- Tax lifecycle
- Fraud and transaction risk
- Settlement and reporting
FAQ
Questions about selling in the United Kingdom.
Explore the seller structure, tax responsibilities and fit with your commerce stack.
Do we need a UK company to use the ExpandNow model?
Not for supported TikTok Shop and Merchant of Record use cases. Your brand sells without establishing its own UK seller entity.
Who handles UK VAT?
ExpandNow calculates, invoices, files and remits UK VAT within its Merchant of Record services.
Can we use ExpandNow for TikTok Shop UK?
Yes. ExpandNow supports TikTok Shop UK launches and acts as Merchant of Record for the channel, as it does in the EU and US.
Who controls our brand and shop?
Your brand retains control over products, listings, pricing, promotions and content while ExpandNow operates as the legal seller in the background.
Start with the market
Make the United Kingdom operational.
Tell us how you sell today and what you want to launch. We’ll map the market-entry model with your team.