Local seller model
ExpandNow acts as Merchant of Record or Seller of Record, so you do not build the local seller stack yourself.
Sell in the United States
Sell in the US with one operating layer for payments, sales tax, compliance and marketplaces including TikTok Shop.
ExpandNow’s Merchant of Record model takes on the transaction, payment, tax and compliance responsibilities behind supported US commerce.
Operating layer
The infrastructure behind your US sales.
Local selling, payments, tax and compliance in one relationship.
Payments
Accept the payment methods local shoppers expect, processed within the ExpandNow relationship.
Tax
ExpandNow calculates, collects, files and remits applicable sales tax within the Merchant of Record model.
Compliance
ExpandNow supports the commerce, seller and transaction compliance requirements of the operating model.
Control
Keep your customer strategy.
The local infrastructure changes; your brand strategy does not.
Your brand keeps
- Products and merchandising
- Brand and marketing
- Customer acquisition
- Pricing strategy
- Your existing commerce stack where desired
ExpandNow operates
- Local seller responsibilities
- Payment processing
- Tax lifecycle
- Fraud and transaction risk
- Settlement and reporting
FAQ
Questions about selling in the United States.
Explore the seller structure, tax responsibilities and fit with your commerce stack.
Who handles sales tax?
ExpandNow calculates and collects applicable tax, files returns and manages tax responsibilities within its Merchant of Record model.
Can international brands use this for TikTok Shop US?
Yes. ExpandNow supports TikTok Shop launches in the US, UK and EU, acting as the local seller and operating layer for the channel.
Can we use our existing storefront?
Yes. Connect is designed for brands that already have an ecommerce platform and need the Merchant of Record, payment, tax and compliance layer behind it.
Do we need separate payment accounts?
No. Supported payment methods come through your ExpandNow relationship, so you do not need a merchant account for each one.
Start with the market
Make the United States operational.
Tell us how you sell today and what you want to launch. We’ll map the market-entry model with your team.