Cruva is the AI-powered operating system for TikTok Shop affiliate growth—creator discovery, outreach, sampling, and payouts, all in one platform.
Find and recruit the right TikTok Shop affiliates with automated, CRM-style outreach that runs continuously at scale.
Live, cross-shop analytics plus competitor and category-level marketplace data to guide every decision.
End-to-end tracking and automations across the full creator lifecycle—from sample shipped to first sale.
Contests, leaderboards and bingos that keep affiliates active, motivated, and posting.
Each side does what it is built for. You sign one contract with ExpandNow and the partner capability plugs into the same operating layer.
Tell us where you want to sell and what you sell today. We map the setup with both teams.
