Merchant of Record
ExpandNow is the legal seller behind your storefront, marketplace, TikTok Shop and retail accounts. You manage listings, pricing and content; we hold the seller liability.
Local Commerce Infrastructure
You send the stock. We send back the profit.
Sell in the US, UK or EU without a local entity, importer, compliance team, logistics contract or seller registration. You run your channels exactly as you would at home. ExpandNow sits behind them as the local seller: we carry the compliance, import and tax liabilities, collect the money, pay every local cost top to tail, and remit the profit. Merchant of Record is the core; use our compliance, import and logistics, or bring your own.
End to end
The whole journey, one partner behind it.
Four stages every brand has to solve to sell in a new country. Take all four from us and nothing falls between vendors. Or keep your own partners for compliance, import and logistics, with ExpandNow as the local seller. Either way, you stay in control of the commercial side.
1. Make it compliant
Optional · ours or yoursMarks, labels, safety files and the local responsible person, before a unit ships.
2. Import it
Optional · ours or yoursExpandNow is Importer of Record: customs, classification, duty and import VAT.
3. Move and store it
Optional · ours or yoursFreight from origin, local warehousing, final-mile delivery and local returns.
Supply Chain →4. Sell on your channels
Core · always ExpandNowYou run the storefront, listings and marketing. We’re the Merchant of Record behind it: collect, pay local liabilities, remit.
Responsibility split
What “local commerce infrastructure” means.
You make every commercial decision. We hold every local legal, tax and regulatory liability behind the sale — from the first compliance check to the final payout.
Your brand controls
- Every sales channel we open, run from your own dashboards
- Storefronts, listings, content and promotions
- Pricing, assortment and commercial strategy
- Marketing, creators and demand generation
- Brand and customer experience
- Products and manufacturing
ExpandNow carries
- Product compliance and the local Responsible Person
- Importer of Record, customs, duty and import VAT
- Freight, warehousing, final mile and returns
- The seller-of-record liability behind each channel
- Collecting revenue and paying every local liability
- Settlement, payouts and market-level P&L
Operationally, nothing changes.
Running a market through ExpandNow feels the same as running it yourself. Same storefront, same seller dashboards, same marketing, same decisions. The difference is whose name is on the import, the tax registrations and the seller account — and who pays the duty, VAT, platform fees and logistics bills before the profit reaches you.
What you no longer need in the market
A local company. A customs or EORI registration. An EU or UK responsible person. A freight forwarder, 3PL or returns partner. A VAT or sales tax registration. A local payment acquirer. A marketplace seller account in your own name.
Scope
Everything between your factory and your customer.
You run the business. We sit underneath it as the in-market legal and financial layer — so a brand with no presence in a country can import and sell there from day one. Merchant of Record is always ours; for every other layer, use ours or bring your own.
Your factory or warehouse
- ExpandNow
Product compliance
CE and UKCA marking, CLP, cosmetics and product safety rules, label and claims review, and acting as the local Responsible Person where required. Or keep your own compliance partner and Responsible Person.
- ExpandNow
Importation
ExpandNow acts as Importer of Record: HS classification, customs declarations, duty and import VAT, with deferment and postponed accounting where the market allows. Or keep your own importer.
- ExpandNow
Freight forwarding
Sea, air and road from origin to a local warehouse, booked, tracked and cleared as one movement. Or keep your own forwarder.
- ExpandNow
Warehousing & fulfillment
Stock held in-market, then picked, packed and dispatched against orders from every channel from one inventory pool. Or keep your own 3PL.
- ExpandNow
Final mile & returns
Local delivery at domestic speed and cost, plus a local returns address, inspection and restock. Or keep your own carriers and returns partner.
Core · always ExpandNow
Under every step, whichever partners you use.
Tax, payments & fraud
Sales tax, VAT and GST calculated, collected, filed and remitted. Local payment methods, fraud protection and chargebacks handled.
Settlement & P&L
We collect every sale, pay duty, VAT, sales tax, platform fees and logistics top to tail, then remit the net profit — with a real-time P&L by market, channel and order.
Your profit, back to you
Your choice
Merchant of Record at the core. The rest, ours or yours.
This page shows the full menu. Merchant of Record is the core of every setup, on one channel or several. Around it, choose layer by layer: ExpandNow’s, or the partners you already use.
The full stack
Compliance, import, freight, fulfillment, returns and Merchant of Record together. You send the stock; we send back the profit.
Bring your own logistics
Our Merchant of Record, compliance and import. Your forwarder, 3PL and returns partner.
Merchant of Record only
Bring your own importer, compliance and logistics. ExpandNow is the local seller on the channels you choose.
One channel to start
Open a single channel, like TikTok Shop, and add channels on the same relationship.
Multichannel
Your channels. Your control.
We open each channel as Merchant of Record. You operate it exactly as you would your own — same dashboards, same listings, same marketing — from our stock pool or your own logistics.
The question is rarely “who can be our Merchant of Record?”
It is usually “how do we get stock into Germany, the UK or the US and start selling without building a local company, customs setup and logistics network first?” Start with that outcome. We carry the infrastructure behind it; you keep running the business.
Direct to consumer
Your storefront, your checkout, your brand. Add the local seller behind your existing platform, or launch on ExpandNow Commerce and manage it yourself.
TikTok Shop & marketplaces
TikTok Shop in the UK, EU and US, plus Back Market, Refurbed, Kaufland and more. We open the account as local seller; your team runs listings, creators and campaigns.
Retail & wholesale
You own the retailer and B2B relationships. We invoice from local stock and carry the in-market distributor liabilities.
Start with the market
Send the stock. We’ll send back the profit.
Tell us the market and channels. We’ll map the seller setup, and which layers you’ll take from us or bring yourself.