Conformity marks
CE marking for the EU and UKCA marking for Great Britain, where your product category requires them.
Product compliance
Meet a market’s product rules before your first order ships.
Every market sets its own rules for what a product must carry, say and prove before it can be sold. ExpandNow supports that work as part of the operating layer, so compliance is planned with the launch rather than discovered after it.
What it covers
The rules that apply to the product itself.
Beyond tax, physical goods have to meet category, safety and information requirements in each market.
Responsible person
Many consumer products sold in the EU need an economic operator based there who is responsible for the product’s compliance.
Labeling and product information
Safety warnings, traceability details and language requirements on the product, its packaging or its listing.
Channel checks
TikTok Shop and marketplaces review category and product documents during seller onboarding.
How ExpandNow helps
Compliance planned into the launch.
ExpandNow supports product compliance within the agreed service scope and brings in specialists where a category needs them.
- 1
Map your catalog
Identify which products and categories carry specific rules in the target market.
- 2
Close the gaps
Confirm the marks, documents and labeling each product needs before it ships.
- 3
Prepare channel onboarding
Have category and product documents ready for TikTok Shop and marketplace reviews.
- 4
Keep it current
Revisit requirements when you add products, channels or markets.
Go deeper
Payments and product compliance for UK and EU brands.
Read the guide.
Our guide covers the payment and product compliance rules UK and EU brands meet when they sell in each other’s markets, including responsible-person requirements.
FAQ
Questions buyers ask.
Does ExpandNow test or certify products?
No. Testing and certification stay with you and your testing bodies. ExpandNow supports the compliance work around selling the product in the market.
Is product compliance included for TikTok Shop?
Yes. Product compliance support is part of the TikTok Shop solution, alongside seller onboarding, tax and VAT.
Which markets does it cover?
The UK, EU and US markets ExpandNow operates, confirmed for your categories during scoping.
Start with the market
Tell us where you want to sell.
Tell us the market and channels. We’ll map the seller setup, and which layers you’ll take from us or bring yourself.