The label
Mandatory information, allergens and language, plus an operator based in the market.
Food & Beverage
Get your food and drinks onto shelves in new markets, labeled right and on time.
Selling food abroad starts long before the first order. The pack has to carry local information, the ingredients have to be allowed, and the stock has to clear the border with time left on the date. ExpandNow becomes your local seller and importer and helps you get ready before anything ships.
Local seller, importer, tax and product compliance support for food and beverage brands.
Label anatomy
Everything a food label carries in a new market.
- Legal name of the food
- Ingredients, with allergens highlighted
- Net quantity
- Best-before or use-by date
- Storage conditions
- Nutrition declaration
- Name and address of the food business operator in the market
- Local language
The home-market label is rarely enough. We check label readiness during onboarding.
Where launches stall
Label, border, clock.
The border
Approved additives only, and extra checks for some ingredients, especially of animal origin.
The clock
Every day in transit or waiting for paperwork is a day off the shelf life.
Who does what
Your recipes. Our local infrastructure.
You provide
- Recipes, specifications and nutrition information
- Label artwork
- Your own Food Business Operator, if you already have one
- Product details and any certificates needed for import
ExpandNow provides
- The local seller for UK and EU sales
- Importer of Record, where your model needs it
- VAT handled inside each sale
- A readiness check before stock moves
- A Food Business Operator in the EU and UK, and ingredient, label and claims review
- Freight, local fulfillment and returns, where you need them
Supply chain
Land stock once. Sell it everywhere.
Stock that sits closer to the customer arrives faster and spends less of its shelf life in transit. ExpandNow can move it from your factory, store it in the market and deliver it, in the same relationship as the sale.
The shortest path
From recipe to local order.
- 1
Check the pack
Label, ingredients and operator, market by market.
- 2
Plan the import
Paperwork, certificates where needed, and stock placed in the market.
- 3
Sell locally
On TikTok Shop, your store and marketplaces, under ExpandNow’s registrations.
FAQ
Questions buyers ask.
Can we use our US label?
Rarely without changes. EU and UK labels need specific mandatory information, highlighted allergens, the local language in the EU, and the details of an operator based in the market.
Do EU and UK food rules match?
Mostly, but not completely. Some additives and approvals have started to differ, so we check each market separately.
Can ExpandNow store and deliver our products?
Yes. ExpandNow can move stock from your factory, store it in the market and deliver it to customers. Product types are confirmed during scoping.
Can ExpandNow provide our Food Business Operator?
Yes. We can act as your Food Business Operator in the EU and UK, and review your ingredients, labels and claims before launch.
Does ExpandNow test or certify products?
No. Testing and certification stay with you and your testing bodies.
Related
The pieces behind it.
Product Compliance
Marks, labels and responsible-person rules
Importer of Record
Get stock into the market without importing it yourself
Fulfillment
Local stock, picked, packed and dispatched
Wellness & Supplements
Open European markets as each is ready
Start with the market
Tell us where you want to sell.
We’ll check what your packs need for each market and plan the route from factory to customer.