ExpandNow and Z MEDIA Partner to Power TikTok Shop Success in the UK

A strategic partnership combining insider TikTok Shop expertise with compliance infrastructure to help brands scale on social commerce.

Turning Social Commerce Into Revenue, Without the Complexity

ExpandNow and Z MEDIA, a senior TikTok Shop growth partner built by ex-TikTok employees and 8-figure Star Sellers, have announced a strategic partnership to help brands unlock TikTok Shop’s full potential in the UK market. This collaboration pairs Z MEDIA’s cultural commerce expertise with ExpandNow’s Merchant of Record (MoR) solution, removing the operational barriers that typically slow down social commerce growth.

Z MEDIA brings deep insider knowledge to the table. The agency was built by people who helped shape how TikTok Shop operates outside of China, working directly with TikTok’s internal commerce and product teams. With over $100 million in GMV generated across 300+ global brands, Z MEDIA has proven its ability to build what they call “compounding revenue systems” on TikTok Shop.

Through ExpandNow’s MoR infrastructure, brands selling on TikTok Shop can bypass the need for local entities, tax registrations, and payment complexity. ExpandNow handles compliance, fraud prevention, and financial operations, while Z MEDIA drives performance across content, affiliates, live shopping, and paid media.

Senior Operators, Zero Operational Friction

Together, ExpandNow and Z MEDIA deliver an end-to-end path to TikTok Shop growth.

Z MEDIA brings its Cultural Commerce approach through specialized studios covering content production, influencer marketing, affiliate marketing, live shopping, and paid media—all rooted in cultural insights that make brands resonate with Gen Z and beyond. Their team of ex-TikTok employees and Star Sellers offers insider platform expertise that goes beyond typical agency offerings, using a signal-gated growth system that moves from foundation and signal generation to aggressive growth and profitability, with progression driven by performance data rather than timelines.

Meanwhile, ExpandNow provides the full-service MoR infrastructure that handles tax compliance, payments, and cross-border selling requirements, allowing brands to focus entirely on growth instead of administrative complexity. This partnership is built for brands ready to treat TikTok Shop as a serious revenue channel, not just an experimental side project.

 

 “TikTok Shop is one of the fastest-growing commerce platforms in the UK, but the barriers to entry can hold brands back. By partnering with Z MEDIA, we’re combining world-class social commerce execution with the infrastructure brands need to sell compliantly and scale confidently on TikTok Shop.”

 

Thomas Müller, CEO of ExpandNow

 

Remy Beaumont, CEO of Z MEDIA added:

“We’ve spent years building compounding revenue systems on TikTok Shop for hundreds of brands. What we’ve learned is that great creative and cultural insight only convert when the operational side works seamlessly. Partnering with ExpandNow means our clients can focus entirely on growth while the compliance, taxes, and cross-border complexity gets handled behind the scenes. It’s the perfect setup for brands serious about winning on TikTok Shop.”

Remy Beaumont, CEO of Z MEDIA

About Z MEDIA

Z MEDIA is a senior TikTok Shop growth partner built by ex-TikTok employees, ex-8 figure Star Sellers, and former agency leaders. As an official TikTok Partner, Z MEDIA has generated over $100 million in GMV across 300+ global brands. The agency pioneered what it calls “Cultural Commerce”—a methodology that combines culture, creativity, commerce, and community to turn social engagement into sustained revenue. Z MEDIA operates through specialized studios covering content production, influencer marketing, affiliate marketing, paid media, merchandising, live shopping, and proprietary AI tools.

To learn more about Z MEDIA’s all-in-one solution with ExpandNow, click here.