Pricing

Simple enough to understand before the sales call.

Connect and Commerce are priced at 5% per sale, with tiered pricing for higher sales volumes. TikTok Shop pricing starts as low as 2.5%. These are Merchant of Record prices. Compliance, import and logistics are optional add-ons, quoted per market — or bring your own.

Straightforward pricing

Choose the setup that fits your business.

Compare the infrastructure included in each implementation. Confirm the final terms for your markets and channel.

Connect
5% per sale

Add ExpandNow behind your existing commerce stack.

  • Merchant of Record
  • Global payments
  • Tax compliance
  • Fraud protection
  • Daily payouts
Optional on every plan
  • Product compliance: ours or yours
  • Importer of Record: ours or yours
Get started
Commerce
5% per sale

Subject to volume

Use the broader commerce layer alongside the operating infrastructure.

  • Storefront and cart
  • Localized checkout
  • Merchant of Record
  • Tax and fraud
  • Daily payouts
Optional on every plan
  • Product compliance: ours or yours
  • Importer of Record: ours or yours
Get started
TikTok Shop
2.5% as low as

Channel-specific infrastructure and operational support.

  • Merchant of Record (local seller)
  • Tax & VAT
  • Financial management
  • Seller onboarding
  • Monthly, weekly or daily payouts
Optional on every plan
  • Product compliance: ours or yours
  • Importer of Record: ours or yours
Get started
Marketplaces
2.5% per sale

Back Market, Refurbed, Kaufland and Mirakl-powered platforms. Marketplace commissions and fees are separate.

  • Merchant of Record (local seller)
  • Tax and VAT
  • Seller onboarding
  • Settlement and reconciliation
  • Monthly, weekly or daily payouts
Optional on every plan
  • Product compliance: ours or yours
  • Importer of Record: ours or yours
Get started

Product compliance and Importer of Record are optional on every plan: use ours, or bring your own. Final pricing depends on product price, currency conversion, sales volume and your commercial agreement.

Add-on layers

Around Merchant of Record: ours, or bring your own.

Every plan above works with your own importer, compliance partner and logistics. Add ExpandNow’s layers market by market, quoted per market on top of the plan.

Every layer on the route is ours or your own partner’s. The core is in your plan’s percentage.

8 of 8 carried by ExpandNow

Your factory or warehouse
  1. ExpandNow

    Product compliance

    Marks, labels, channel checks and the local Responsible Person.

    Charged separatelyNot charged by ExpandNow

    Product Compliance →
  2. ExpandNow

    Importer of Record

    Customs, duty and import VAT under ExpandNow’s name.

    No chargeNot charged by ExpandNow

    Importer of Record →
  3. ExpandNow

    Freight forwarding

    Factory to a cleared market by sea, air or road.

    Charged separatelyNot charged by ExpandNow

    Freight Forwarding →
  4. ExpandNow

    Fulfillment

    Local stock, picked, packed and dispatched for every channel.

    Charged separatelyNot charged by ExpandNow

    Fulfillment →
  5. ExpandNow

    Shipping & returns

    Local delivery and a local returns address.

    Charged separatelyNot charged by ExpandNow

    Shipping & Returns →
Your customer
Core · always ExpandNow

Included in your plan’s percentage.

Merchant of Record

The legal seller behind your storefront, marketplace, TikTok Shop and retail accounts. You run the channel; we hold the seller liability.

Tax, payments & fraud

Sales tax, VAT and GST calculated, collected, filed and remitted. Local payment methods, fraud protection and chargebacks handled.

Settlement & P&L

We collect every sale, pay duty, tax, fees and logistics top to tail, then remit the net profit, with a real-time P&L by market.

The full stack. All of it together, behind every channel. You send the stock; we send back the profit. Quoted per market. Local Commerce Infrastructure →

One sale, end to end

Where the money goes in one sale.

Three lines on a Merchant of Record sale. Nothing sits behind the percentage.

  1. Tax, collected and remittedVAT or sales tax is charged to the shopper at checkout and remitted by ExpandNow as the local seller. The tax responsibility sits with the local seller, not with you.
  2. ExpandNow margin: 2.5% or 5% per saleCovers payment processing, fraud protection, tax management and settlement. TikTok Shop from 2.5%. Lower rates apply as your volume grows.
  3. Your payout, dailyThe remainder settles to you automatically every day, with reporting for reconciliation.

Proportions are illustrative. On a marketplace, the marketplace deducts its own fees before settling, and payouts start monthly, moving to weekly or daily once trading is established. Tax rates vary by market and product, and your commercial agreement sets the final terms.

A TikTok Shop transaction in the ExpandNow console: the shopper paid €152.27, the brand’s payout is €119.16 (78% of the sale), ExpandNow’s share is €3.81 at a 2.5% margin, and the order shipped from the Netherlands to Germany. A bar splits the sale into payout, tax and ExpandNow’s 2.5%.
The same split on a transaction in the ExpandNow console: a €152.27 TikTok Shop order, with €24.31 of German VAT, €3.81 to ExpandNow at 2.5%, €4.99 for shipping and €119.16 to the brand. Shown with a demo brand.
Commercial terms

Terms you can plan around.

What is included, and how you get paid.

No upfront costNo setup fee for Commerce.
Automatic payoutsAutomatic settlement on every channel.
Volume tiersLower rates as your sales volume grows.
No exclusivityUse ExpandNow where it fits your business.
FAQ

Pricing questions.

Explore what is included, how scale pricing works and which terms need confirmation.

Do I have to use ExpandNow for import, compliance or logistics?

No. Merchant of Record is the core of every setup; import, compliance and logistics are yours to take from us or bring yourself. Keep your importer, compliance partner, forwarder and 3PL, and ExpandNow adds the local seller on the channels you choose.

Is everything really included in the percentage?

The rate covers the services listed for its plan. Marketplace commissions, promotions and fulfillment fees are charged by the marketplace, deducted before settlement and shown in your reporting. Implementation and currency conversion terms are confirmed in your commercial agreement.

Are there discounts for scale?

Businesses with more than €1M in annual gross merchandise value (GMV) may qualify for tiered pricing. Talk to us for a personalized quote.

Is there a contract minimum?

Minimum commitments depend on your markets, channels and sales volume, and are set out in your commercial agreement. Ask us for a quote and we’ll be specific.

Start with the market

Get pricing for your actual market plan.

Share GMV, target markets, channels and current stack so the team can scope the right commercial model. Tell us which layers you’ll bring yourself.