Nextbase Case Study: How the Company Accelerated EU Growth with ExpandNow

Meet Nextbase

Nextbase is a global leader in connected car technology, best known for their award-winning dash cams. As they continued to innovate and grow, they set their sights on a big goal: selling directly to customers (D2C) in Europe.
But there was a catch. Their online business in the EU relied on distributors, and setting up their own operations in Europe felt like a time-consuming, expensive challenge. They needed a way to simplify the process, fast.

The Challenge

Nextbase had three key hurdles to overcome:

1. Time and Resources: Setting up European operations could take over six months and require significant upfront investment.
2. Technology Compatibility: They wanted to keep their BigCommerce store and checkout system, without starting from scratch.
3. Cost-Effectiveness: Expanding needed to make financial sense and fit within their growth strategy.

They needed a solution that made it all seamless—and that’s where ExpandNow came in.

Why Nextbase Chose ExpandNow

Nextbase partnered with ExpandNow because of our ability to deliver a fast, affordable, and easy-to-use solution. Here’s what stood out to them:

• Speedy Setup: We got them live in a week, instead of the 6+ months it would have taken to build their own operations.
• Cost Savings: With no upfront investment and competitive transaction fees, it was an easy decision.
• Smooth Integration: Our platform worked perfectly with their existing BigCommerce store—no disruptions, no headaches.

What We Did

We became Nextbase’s Merchant of Record, handling everything behind the scenes: taxes, compliance, fraud prevention, and more. This meant they could focus on what they do best—delivering top-notch products to their customers. In just one day, we configured the platform, and by the end of the week, Nextbase was live and selling directly to customers across Europe.

The Results

Nextbase saw incredible results from their partnership with ExpandNow:

• Quick Launch: From setup to going live, it took just one week.
• Significant Savings: They reduced their online sales costs by 10%.
• Hassle-Free Transition: No upfront investment, no disruption to their existing store, and minimal effort on their part.

What Nextbase Says

“We have been impressed by ExpandNow. D2C in the EU was a critical step for us, and their platform and expertise helped us get there quickly. The technical setup was so easy. We were able to keep our BigCommerce store and checkout, and it took just hours to get up and running.”

– Douglas De Santi, Global Head of DTC at Nextbase

Helping Nextbase Move Forward

We’re proud to have played a part in Nextbase’s success. Their transition to D2C in the EU wasn’t just smooth—it was fast, cost-effective, and future-focused. By using ExpandNow, they’ve unlocked new opportunities to grow their business and reach customers directly.

Ready to Simplify Your Global Growth?

If you’re ready to expand globally without the hassle, we’re here to help. Let’s chat about how we can make it happen for your business. Get started today!