ExpandNow and Avasam Partner to Unlock Scalable Growth on TikTok Shop UK

This collaboration combines Avasam’s social commerce expertise with ExpandNow’s MoR infrastructure to simplify selling on TikTok Shop UK.

Helping Brands Thrive on TikTok Shop—Without the Complexity

ExpandNow and Avasam, an official TikTok Shop Partner Agency based in London, have joined forces to help brands launch, grow, and scale seamlessly on TikTok Shop. This partnership merges Avasam’s end-to-end TikTok Shop management with ExpandNow’s Merchant of Record (MoR) solution, removing tax, compliance, and payment barriers so brands can sell confidently in new markets.

Through ExpandNow’s MoR model, brands avoid the hassle of registering legal entities, setting up bank accounts, or handling tax obligations. Meanwhile, Avasam provides a proven path to success on TikTok Shop with shop setup, catalog management, creative production, and paid media strategy, all under one roof.

A Complete Solution for TikTok Shop Success

Together, ExpandNow and Avasam offer brands a powerful launchpad into the booming world of Tiktok Shop. Brands gain access to:

• Avasam’s TikTok-certified onboarding and campaign execution
• ExpandNow’s full-service MoR infrastructure for tax, compliance, and payouts
• In-house creative studios for live shopping and video content
• Data-driven paid media and influencer strategy
• Affiliate and community programs to accelerate traction

This all-in-one support model ensures that brands don’t just open a TikTok Shop, they thrive on it.

Enabling Frictionless Social Commerce

With TikTok Shop rapidly transforming ecommerce, brands need more than just a storefront. This partnership ensures that brands entering TikTok Shop UK can do so without regulatory roadblocks or technical bottlenecks.

ExpandNow handles everything behind the scenes: merchant compliance, tax filings, local payouts, while Avasam ensures front-end success through strategy, media, and community.

 

 “We’re excited to partner with Avasam to bring a truly end-to-end TikTok Shop solution to brands. With ExpandNow powering the infrastructure and Avasam leading the activation, we eliminate complexity and unlock scale.”

Thomas Müller, CEO of ExpandNow

 

Tejas Dave, CEO at Avasam added:

“At Avasam, we help brands unlock growth across marketplaces and social commerce, and TikTok Shop is one of the most dynamic opportunities today. Partnering with ExpandNow brings together our strengths as Avasam’s proven track record in TikTok strategy and commerce enablement complements ExpandNow’s operational excellence. Together we are removing friction and enabling brands to launch, scale, and succeed on TikTok faster than ever.”

Tejas Dave, CEO of Avasam

About Avasam

Avasam is a London-based ecommerce technology company and an official TikTok Shop Partner Agency. While widely recognised for its TikTok Shop services including setup, strategy, content, media buying, and community management, Avasam’s platform extends far beyond social commerce. It supports end-to-end dropshipping, inventory automation, and marketplace launches. Trusted by leading brands in fashion, beauty, home, and FMCG, Avasam empowers businesses to scale across multiple channels with automation, efficiency, and data-driven insights.

To learn more about Avasam all-in-one solution with ExpandNow, click here.