ExpandNow and Synesthesia Partner to Power Global Growth for Fashion and Lifestyle Brands

A strategic alliance to remove cross-border barriers and help brands scale internationally, effortlessly and compliantly.

Empowering Fashion and Lifestyle Brands to Go Global, Faster

ExpandNow and Synesthesia, a leading digital experience company with deep expertise in ecommerce and fashion, have announced a strategic partnership to simplify international expansion for merchants. The collaboration provides brands, especially those in fashion, textiles, and lifestyle, with a fully managed solution to enter new markets quickly and confidently. It eliminates the burden of tax compliance, payment complexity, and fraud risk, allowing merchants to expand globally without operational barriers.

With over a decade of experience in digital transformation and ecommerce, Synesthesia brings a 360° approach: from strategic consulting and UX design to platform development, store operations, and customer service. The agency is known for helping brands scale, replatform, and go global. It has made a name working with Italian and international clients alike.

An End-to-End Solution for International Ecommerce

Through this partnership, Synesthesia clients gain access to ExpandNow’s Merchant of
Record (MoR) solution. This means no need to set up local entities, register for taxes, or navigate regulatory hurdles. ExpandNow manages it all. From tax compliance and fraud prevention to payment localization and remittance, everything is handled, allowing brands to stay focused on their core: creating great products and growing their business.

This alliance enhances Synesthesia’s offering for ecommerce brands selling between
€1M–€10M and €10M+. It delivers a frictionless path to global sales with guaranteed compliance and zero fraud risk.

Combining Strategic Expertise with Operational Power

With Synesthesia’s strength in data-driven strategy, custome  experience, and digital development, and ExpandNow’s robust MoR infrastructure, brands now have a fast lane to international growth. The joint proposition is especially suited for ambitious brands looking to grow beyond local markets and operate seamlessly across Europe, the UK, and beyond.

 

 “Our partnership with Synesthesia reflects a shared vision: to make international growth fast, simple, and risk-free for ecommerce brands. Together, we’re removing the friction from global selling so merchants can scale with confidence.”

Thomas Müller, CEO of ExpandNow

 

Ileano Testa, Director, Synesthesia Commerce at Synesthesia added:

“Our clients are ready to grow globally. With ExpandNow, they now have a trusted partner who can handle the complexities of going international. This collaboration adds immense value to our ecommerce services and opens new opportunities for the brands we serve.”

Ileano Testa, Director of Synesthesia Commerce

About Synesthesia

Synesthesia is a digital experience company specializing in digital transformation, software development, ecommerce, and strategic consulting. With headquarters in Turin and offices across Italy, Synesthesia offers end-to-end solutions to help brands grow, replatform, and internationalize, especially in the fashion and textiles sectors.

To learn more about Synesthesia all-in-one solution with ExpandNow, click here.