Ecom Unlock Ep.2:

TikTok Shop Germany. What’s working, who’s winning, and how to enter.

In this episode of Ecom Unlock, Daniel Viniegra sits down with Max Burianek, Head of TikTok Shop Germany, to unpack one of Europe’s fastest-growing ecommerce channels. Max shares what’s driving 15% market penetration in the first year, the mistakes that stall brands entering the market, and the practical shifts that separate the sellers scaling fast from the ones getting stuck.