Cruva
Cruva is the AI-powered operating system for TikTok Shop affiliate growth—creator discovery, outreach, sampling, and payouts, all in one platform.
CRUVA KEY FEATURES
AI-Powered Creator Discovery & Outreach
Find and recruit the right TikTok Shop affiliates with automated, CRM-style outreach that runs continuously at scale.
- AI, lookalike & image-based creator search
- Automated multi-step sequences
- Up to 3,000 personalised messages a day
Dashboards & Marketplace Intelligence
Live, cross-shop analytics plus competitor and category-level marketplace data to guide every decision.
- Real-time GMV, sales & conversion metrics
- Full affiliate funnel tracking
- Competitor & category marketplace intelligence
Sample & Commission Management
End-to-end tracking and automations across the full creator lifecycle—from sample shipped to first sale.
- Sample request & shipping tracking
- Lifecycle CRM automations
- One-click creator payouts
Gamification & Engagement Tools
Contests, leaderboards and bingos that keep affiliates active, motivated, and posting.
- Contest, race & leaderboard formats
- Tiered incentives & prize pools
- Automatic re-activation of top performers
EXPANDNOW AND CRUVA ALL-IN-ONE SOLUTION
Seamless Global Selling on TikTok Shop
ExpandNow and Cruva give brands everything they need to win on TikTok Shop. ExpandNow handles the complexity of global e-commerce with local operations—Merchant of Record services covering payments, taxes, VAT, and compliance—while Cruva powers affiliate growth through AI-driven creator discovery, outreach, sampling, and community. Together, we make global selling seamless.
Full lifecycle
One platform. Discovery to payouts
Built for scale
Powering 1,500+ brands across the US, UK & EU
Data-backed
Live dashboards & marketplace intelligence
Full support
Dedicated help with events, activations & GTM
