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Winning on TikTok Shop UK: 5 Webinar Takeaways You Need to Know
TikTok Shop UK is no longer just an emerging trend—it’s a powerhouse sales channel that’s reshaping how brands connect with digital-native consumers. In our latest webinar, “Crack the Code: Winning on TikTok Shop UK,” we gathered insights from TikTok Shop, Unsociable, and ExpandNow experts to break down what it really takes to succeed on this fast-moving platform.
If you missed the live session or want a refresher, here are the top 5 actionable takeaways every ecommerce brand should know:
1. Speed to Market Is a Competitive Advantage
“Compliance isn’t just about avoiding fines—when done right, it becomes your fastest route to global growth.” – Dan Breuer, CCO at ExpandNow
Entering a new market like the UK can be time-consuming if you wait to establish a local entity. Instead, using a Merchant of Record (MoR) like ExpandNow allows brands to go live immediately, without dealing with complex tax, compliance, and legal requirements. This speed to market isn’t just convenient—it’s a real competitive edge.
2. TikTok Shop Is Not Just for Budget Items
“High-ticket items like £1,000 coffee machines are thriving. It’s about great content, not just low prices.” – Amanda Uduku, PM at TikTok Shop UK
One of the biggest myths about TikTok Shop is that only inexpensive, impulse-buy items perform well. But brands like Sage Studios are proving otherwise by selling high-end coffee machines with the right content strategy and product education via live streams. TikTok is about storytelling—regardless of price point.
3. Fulfilled by TikTok (FBT) Builds Customer Trust
“FBT helps brands meet high expectations for delivery, support, and returns.” – Sophie Thompson, OM at Fulfillment By TikTok
Fast shipping, reliable logistics, and easy returns are essential for converting and retaining customers. With Fulfilled by TikTok (FBT), TikTok manages inventory, shipping, and even customer service—making it the go-to option for non-UK sellers looking to offer a local-like experience.
Bonus: FBT currently offers free storage and fulfillment for the first 90 days for new sellers.
4. Quantity and Quality Matter in Creator Partnerships
“With TikTok, it’s not just about having a few creators—it’s about scaling both quality and quantity to drive real sales.” – Ben Muir, CEO at Unsociable
To move beyond £60K/month in GMV, brands must scale their creator outreach. Ben shared that while content quality is key, volume matters too. Think hundreds of samples and dozens of creator partnerships—not just a handful. The algorithm favours frequent, diverse content—so the more strong-performing creators you can activate, the more likely you are to hit that breakout moment.
5. Don’t Test—Commit to the Platform
“Showcase the best of your brand. Don’t dip your toe—dive in.” – Amanda Uduku, PM at TikTok Shop UK
Brands often underperform because they treat TikTok Shop as an experiment. But success comes from commitment: posting high-quality videos regularly, activating creators through affiliate programs, and investing in TikTok’s full ecosystem.
TikTok Shop is a unique channel—and it rewards those who show up with intention.
Watch the Full Webinar
Click here to watch the full recording of “Crack the Code: Winning on TikTok Shop UK”.
Ready to Launch on TikTok Shop UK?
ExpandNow helps brands launch and scale globally—without the usual operational friction. From registration and tax setup to content partnerships and logistics, we simplify the process so you can focus on growing your brand.
Have Questions or Want Support? Get in touch with us today.
Related Reads: TikTok Shop Partner Page
