Case Study: How Omron Restored B2B Operations with ExpandNow

Meet Omron

Omron is a global leader in healthcare technology and medical devices, with an established customer base that includes major retailers, large medical systems, and healthcare professionals who rely on their products for critical applications. When their existing B2B commerce provider unexpectedly ceased operations, Omron needed to quickly restore service to customers who had been purchasing regularly through their professional sales channel.

The Challenge

Omron faced an urgent transition when their previous Merchant of Record provider stopped operations, leaving their B2B portal offline. The situation required immediate action to restore service to their professional customers while implementing enhanced capabilities. Omron needed to address three critical requirements:

• 1. Rapid Platform Restoration: Get their B2B operations back online quickly to serve existing customers who were being redirected to retail channels.
• 2. Advanced B2B Features: Implement sophisticated functionality including tax exemption management for qualified buyers, B2B financing integration, and VIP customer groups with specialized pricing.
• 3. Financial Reliability: Ensure transparent reporting and frequent payment processing after experiencing provider payment issues

The company couldn’t afford the typical months-long implementation timeline of enterprise solutions while their professional customers waited.

Why Omron Chose ExpandNow

Omron selected ExpandNow based on proven track record from previous successful collaborations and the platform’s ability to deliver exactly what they needed:

• Established Trust: Prior working relationships demonstrated ExpandNow’s ability to deliver on operational promises.
• B2B Commerce Expertise: Specialized features including shopper groups, VIP pricing, and B2B financing integration.
• Financial Transparency: Detailed transaction reporting with clear payout statements and frequent payment processing.
• Implementation Flexibility: Ability to get live quickly without typical enterprise deployment delays.
• Competitive Pricing: Superior value combined with enterprise-grade capabilities.

What We Did

ExpandNow became Omron’s Merchant of Record, providing the infrastructure needed to restore and enhance their B2B operations:

• Fast-Track Implementation: Prioritized deployment to minimize business disruption for their established customer base
• Sophisticated Customer Management: Built shopper groups and VIP pricing structures for different customer tiers
• Tax Compliance Integration: Implemented tax exemption handling for qualified business customers
• B2B Financing Integration: Added financing options for professional purchasers
  qualification as First-Level Authorized Seller.
• Transparent Financial Operations: Delivered detailed reporting with frequent, reliable payouts
• Scalable Platform Foundation: Created infrastructure to support new business initiatives like clinical trial sales programs

The Results

ExpandNow delivered on all operational commitments, enabling Omron to re-establish B2B capabilities and serve this key customer segment.

• Operational Excellence: Complete restoration of B2B commerce operations with enhanced capabilities for their professional customer base.
• Channel Expansion: Omron migrated additional customer segments and entire business channels to the ExpandNow platform, business previously handled elsewhere due to reliability concerns.
• New Business Opportunities: Successfully launched clinical trial sales programs that had never been available through their B2B portal before.
• Enhanced Financial Management: Improved cash flow through transparent reporting and predictable payout processing.

What Omron Says

“ExpandNow delivered exactly what we needed: fast implementation, reliable operations, and the financial transparency we required. Their platform enhanced our B2B operations and we now have complete confidence in our infrastructure.”

– Jaclyn Gore, Sales Operations Manager at Omron

Helping Omron Scale Forward

ExpandNow provided Omron with more than just platform restoration, we delivered the foundation for business growth. Our B2B-focused infrastructure gave them the confidence to expand their digital operations rather than simply maintain them.

Ready to enhance your B2B operations?

Whether you need reliable commerce infrastructure, advanced customer segmentation, or integrated financing options, we’re here to support your business requirements. Contact us to explore how ExpandNow can power your B2B growth.
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