Ecom Unlock Ep.1:

Why Most Brands Fail on TikTok Shop & What the Winners Do Differently

In this episode of Ecom Unlock, Daniel Viniegra sits down with Ben Muir, CEO at Unsociable, to unpack what it really takes to expand on TikTok Shop. Ben shares how Unsociable approached TikTok Shop expansion from day one, the missteps that trip up brands entering the channel, and the practical shifts that separate sellers scaling fast from the ones stuck spinning their wheels.