Ecom Unlock Ep.3. Seán Griffin, Head of Global Sales at ExpandNow, shares why TikTok Shop needs a local entity, how to vet a Merchant of Record, and what DIY costs.
Ecom Unlock Ep.2. Max Burianek, Head of TikTok Shop Germany, shares what's working, the biggest mistakes brands make, and how top sellers are scaling.
TikTok Shop is adding 8 new European markets. Learn how brands can launch across up to 15 markets through one partner, without setting up local entities.
Ecom Unlock Ep.2. Max Burianek, Head of TikTok Shop Germany, shares what's working, the biggest mistakes brands make, and how top sellers are scaling.
In Episode 1 of Ecom Unlock, Ben Muir, CEO at Unsociable, explains why brands fail on TikTok Shop and what winners do differently, from affiliate strategy and product design to attribution, speed, and long-term channel growth.
