Ecom Unlock Ep.3. Seán Griffin, Head of Global Sales at ExpandNow, shares why TikTok Shop needs a local entity, how to vet a Merchant of Record, and what DIY costs.
TikTok Shop Germany hit 15% market penetration in one year. Here's what top brands are doing to launch, scale, and win one of Europe's fastest channels.
Ecom Unlock Ep.2. Max Burianek, Head of TikTok Shop Germany, shares what's working, the biggest mistakes brands make, and how top sellers are scaling.
TikTok Shop is adding 8 new European markets. Learn how brands can launch across up to 15 markets through one partner, without setting up local entities.
Ecom Unlock Ep.2. Max Burianek, Head of TikTok Shop Germany, shares what's working, the biggest mistakes brands make, and how top sellers are scaling.
In Episode 1 of Ecom Unlock, Ben Muir, CEO at Unsociable, explains why brands fail on TikTok Shop and what winners do differently, from affiliate strategy and product design to attribution, speed, and long-term channel growth.
Discover the TikTok Shop trends in 2026 that are driving real conversions, from creator-led commerce and authentic content to global expansion and scalable infrastructure.
How did Meroda Cosmetics launch on TikTok Shop UK with no local entity and hit £500K GMV in 100 days? Discover how ExpandNow's Merchant of Record solution made it possible.
TikTok Shop international expansion creates unique challenges that traditional cross-border solutions weren't designed to handle. Get answers to the questions that matter.
A strategic partnership combining insider TikTok Shop expertise with cross-border infrastructure to help UK brands scale social commerce effortlessly.
